Top-Shelf Tip No. 102:

"If you are not willing to risk the usual, you will have to settle for the ordinary.”"

Jim Rohn

What Excuse Is Holding You Back?

Have you reached your ultimate level of success? You know, that bar that you've set in your mind of what it means to reach "the top." It seems we could always do something that would improve our success. We could read more business leadership books, work harder, network to a broader circle … and the list goes on. What's holding you back from reaching your defined level of success in both your work and personal life?

In this issue of Promotional Consultant Today, we help you look for answers to these questions by sharing the top five excuses from the book Intelligence is Overrated — What You Really Need to Succeed by author Keld Jensen.

1. I don't have the knowledge or information.

Unfortunately, as Jensen points out, this is a lame excuse for the mere fact that we live in a world of information overload. From Google and systems that generate "big data," information is at our fingertips from smartphones to tablets to wearable devices.

2. I don't have the education required.

Education comes in all shapes and sizes. It doesn't necessarily require going back to college to get a degree. Again, the internet proves a wealth of e-learning opportunities that are fast and affordable.

3. I don't have the right network.

As Jensen says, people are more accessible than ever before. Our socially-driven society now has tools such as Facebook, LinkedIn, Twitter, Instagram and others that make it fast and easy to connect with others of similar interests or who have knowledge that you are seeking. Take time to assess who you need to connect with in your network, then start making those connections online.

4. I don't have the money.

Jensen suggests shifting your mindset from, "I just don't have the money," to "I don't have the money right here and right now, but I can get it." These days there are numerous alternative funding opportunities available to anyone, such as the concept of crowdfunding where you pitch an idea and raise small amounts of money from a large group of people. In addition to raising money, be conscientious of your budget and ways to save money where you can.

5. I can't take a risk right now.

As Jensen points out, this excuse will follow you forever. There is never a perfect time to take a risk. If that were the case, then there would be no "risk" to the situation. To move ahead, you have to give something up and this can be scary and uncomfortable. Don't let this stop you from success.

Source: Keld Jensen is founder and CEO of MarketWatch Centre for Negotiation A/S, a consulting and training organization that has worked with private industry and governmental bodies in Europe, Asia, North America and Africa. A former chairman of the Centre for Negotiation at the Copenhagen Business School, he teaches business administration, management, and international negotiation. He also teaches at other prominent executive MBA schools worldwide as a guest lecturer including the Thunderbird School of Global Management (Phoenix, Arizona), where he co-directs the eMBA program on negotiation. He is a frequent media commentator in Europe and the United States, and blogs regularly at


Compiled by Cassandra Johnson

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