Top-Shelf Tip No. 204:

"Best way to sell something: don’t sell anything. Earn the awareness, respect and trust of those who might buy."

Rand Fishkin

Easy Ways To Use Video For Business, Part 2

Until recently, video has been considered a "nice to have" but non-essential marketing tool for businesses. With the advanced development of digital and mobile platforms, video is now easier to both distribute and digest than ever before. In other words, digital video is booming.

According to Cisco, videos will comprise more than 80 percent of all consumer internet traffic by 2020. And eMarketer estimates that U.S. spending on mobile video advertising will reach nearly $7 billion by 2019.

Yesterday, Promotional Consultant Today outlined five types of video content that will help you engage with your customers, according to content marketing expert Kimbe MacMaster. Today, we'll share five more.

1. Share your creation story. People are often very interested in how the small business they buy from was founded. Use this opportunity to tell a story about your business and where you came from. Make it interesting and relevant to both your customers and your employees.

2. Blog in the medium your audience craves. It's amazing how many people love to watch video content. They'll click on that little triangular "play" button any chance they get. So consider doing a video blog—it doesn't have to be a Hollywood-style production. Use your webcam while sitting in your office or a meeting room, or, as an alternative, use your iPhone.

3. Thank your customers. Loyalty is critical to the sustainability of your business. Make your customers feel loved by sending them a video reminder every so often that you're thankful for them and their support. Again, this type of video doesn't have to be of high production value.

4. Give them a "behind-the-scenes" look . Showing your business process is another way to give them a real picture of who you are and where their purchase is coming from. Take a tour of your production floor or creative room. Introduce the customer service team. Give them an idea of what it takes to run your business.

5. Interview experts and spread the reach. Consider interviewing partners or influencers in your industry for thought-leadership content. Ask them to share their opinions on the future of the industry and how your customers can proactively prepare for tomorrow.

Don't be intimidated by video marketing. Embrace this opportunity to more personally communicate with your customers by creating a simple calendar for a variety of video content.

Source: Kimbe MacMaster is the manager of content marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results.

Compiled by Cassandra Johnson